CAMPAIGN IDEA
Coors Light refreshes and celebrates our Caribbean KBD’s roots by bringing together the traditional and the modern, the authentic and the remixed as well as what’s to come.
Coors Light presents “Refresca tus Raíces” a fully integrated campaign designed to connect with key passion of our KBDs: from music, to sports, to fashion and cuisine. Coors Light will bring a new refreshing twist that will inspire our KDBs to share facets of their culture and sample new things and experiences.
Coors Light refreshes and celebrates our Caribbean KBD’s roots by bringing together the traditional and the modern, the authentic and the remixed as well as what’s to come.
Coors Light presents “Refresca tus Raíces” a fully integrated campaign designed to connect with key passion of our KBDs: from music, to sports, to fashion and cuisine. Coors Light will bring a new refreshing twist that will inspire our KDBs to share facets of their culture and sample new things and experiences.
