Turn Up TheYum! - Nabisco Shopper Marketing Program
Turn Up The Yum! Introduces Dia del Niño to the general market with easy, fun Latino-inspired recipes. The program combines in-store elements with a Pinterest campaign, creating a program that fills the gap in an otherwise irrelevant shopping window for this category.
Look and Feel
Master Graphic
Turn Up the Yum! brings the fun back to snack time, making mom the hero of the day. Photography focuses on mom, in combination with an abstract and playful background that includes seasonal, fun and playful hand-drawn kids’ art, which is a build off the imperfect kid-inspired logo lock-up. Color tones are vibrant pastels in line with spring time but dialed up in brighter tones for a more modern robust look.
In-Store Elements
Hutch
Cart
Aisle Look and Feel
Shelf Banner
Mailer
Pinterest Strategy
Seeks to generate traffic to Snackwoks.com, Nabisco's recipe platform, by creating two thematic boards with Latino-inspired recipes and by generating an extensive keyword search analysis and implementation relevant to the Dia del Niño occasion. This very successful Pinterest program exceeded in consumer engagement even more so than other Nabisco programs such as Superbowl or Halloween.
Thematic Boards
Promoted Pins
Latino-inspired recipes