Miller Coors carries an array of brands going from Economy to Premium. In this particular project, the client seek to introduce the new Double Isolation plastic bottle to the market (both General and Hispanic). The challenge was to communicate that the product was cold, given the isolation the created by the plastic doesn’t make it cool to the touch.
With a bilingual tag line, and a energetic and refreshing graphics, we we’re able to communicate the desired message, with POS elements that are appropriate for the small format stores, where these products are normally purchased.
