Tecate and Tecate Light are going to drive spring and summertime consumption by giving hombres everywhere the chance to Gear Up con Carácter.
Provide shoppers with all the essentials they need to get ready for spring, summer and the upcoming sports season. This retail
program features:
• Convenient text-to-win sweepstakes
• Popular elements to be leveraged at retail to promote consumer occasions
• Cross-merchandising offers that drive incremental basket rings
• POS elements that will resonate with shoppers and create a destination at retail.
Provide shoppers with all the essentials they need to get ready for spring, summer and the upcoming sports season. This retail
program features:
• Convenient text-to-win sweepstakes
• Popular elements to be leveraged at retail to promote consumer occasions
• Cross-merchandising offers that drive incremental basket rings
• POS elements that will resonate with shoppers and create a destination at retail.
