HEINEKEN UEFA CHAMPIONS LEAGUE
Campaign to reaffirm Heineken partnership as the Official Beer Sponsor of the UEFA Champions League, to get UCL fans to choose Heineken as their go to UCL companion, through Facebook contests, POS elements, Banner Ads. Leverage the excitement of the HEINEKEN-UCL partnership to drive traffic to retail through an Account Locator App and the opportunity to win instant UCL prizes with a text-to-win sweepstakes.