HEINEKEN & UEFA CHAMPIONS LEAGUE PROMOTION & TOOLKIT

Match Your Half Ticket’ takes ‘Road to the Final’ to a new level. It allows our Men of the World to get their hands on something they really want, and otherwise simply couldn’t get – UEFA Champions League match tickets. Half tickets will hook them in, sell more beer, and enable them to compete in a fun challenge along the way. This makes it another perfect match between the world’s most prestigious club tournament and the world’s most international premium beer brand.

VIP EVENT
OOH
POS - PRICE CARD
FOURSQUARE APP
FACE CUT-OUT STANDEE
GROCERY STORE
CONVENIENT STORE
LIQUOR STORE
AMERICAS TOOLKIT
•Localize UCL global approach  to the CAE Region
•Formed by 42 different markets
•With different business models
•Small markets, high market shares, high profitability but LOW budgets
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